|'Over the Edge' Building Abseil|
‘Over the Edge’
Abseiling Over Wollongong
On 29 and 30 November an enterprising team of Scouts organised the inaugural Over the Edge fundraising event in Wollongong. Not only have they raised $10,000, but they have also done an exemplary job of promoting the positive media profile of Scouts – two very important goals.
Over the Edge was a challenge to local residents to abseil 45 metres down the side of the Wollongong City Chambers building. Among those who took the challenge were Ryan Park, Member for Keira; Gordon Bradbery, Lord Mayor of Wollongong; John Dorahy, Liberal councillor; and Melissa Russell of the WIN TV News team. Of course, Scouts of all ages put their rope skills on display too – and appeared much more confident than some of the guests, a point wryly noted by Melissa.
Donations were still rolling in at the time of writing, but the total was already nearly $10,000. This will help local Scouts attend the World Scout Jamboree in Japan next year.
Media coverage was excellent. Over the Edge was reported in the Illawarra Mercury. Click here to see the article.
Melissa Russell presented the story on WIN News, with short interview clips of Ben Low, Venturer Scout Leader with 1st Balgownie Scout Group; Aaron Wardle, Regional Commissioner for Venturer Scouts with Greater Western Sydney Region; and one of the young Scout participants.
The newspaper article and news clip were soon posted to Facebook.
The Facebook posts have already reached over 27,000 people, the great majority of whom are outside Scouting. This is far more than our usual reach through social media, and it demonstrates how effective the right material can be in propagating our positive message.
Several participants and onlookers at Over the Edge had cameras, and the organisers arranged for many of their pictures and videos to be deposited in a Google Plus folder. Click here to see the pictures.
The use of Dropbox greatly simplified the process of collecting and distributing media to State and National offices for further promotion.
We would love to see other groups following this inspiring example by developing similar eye-catching events, engaging local media and well known personalities, and leading the way by making their own photography and video freely available for further promotion of Scouts. Scouts is such a good source of positive and interesting stories, and crowd-sourced marketing is definitely the way to go! That’s why it is such a joy to see a job so well done. Congratulations to all the team:
Organiser: Ben Low, VSL 1st Balgownie.
Rope Team: Will Alards, Activity Leader, 1st Kiama Scouts; Mick Fry, VSL 2nd Baulkham Hills, Rob Hatton, VSL 1st Austinmer; Greg Pearce, SCT Region Commissioner – Rovers; Mark Woodard, VSL 1st Keiraville and SCT RC Venturers.
Wollongong City Council and Building: Mason Burgess, Traffic Logistics, Wollongong; Mike Hyde, Director Infrastructure & Works; Ian Jenson, Engineering Manager Building Maintenance Units (Aust.) Mona Vale; David Peterson, Facilities Controller - CBD Assets.
Admin Team: Kerrie Latham SCT Region HQ, Heather Low, parent helper 1st Balgownie; Lisa Sheedy, Treasurer 1st Balgownie.
First Aid: Colin Thomson, St Johns.
BBQ Team: Tracy Grant; Kathy Patrick, Leader, 1st Balgownie; Sharon Rich; Alex Varga.
Photography/Video Team: Jon Bragg, Lesa Cockburn, District Leader, Southern Ranges, Zac Cockburn, Venturer, 1st Bungendore; Rob McKnight; Robert Sackett.
Leader, Rover, Venturer and Scout Helpers: Michael Barnes, RC Member support, SCT; Phil Crutchley; Alex Grant; Rhiannon Grant; Rhiannon Hughes; Rowan King; Ashton Low; Harrison Low; Haydn Low; Lachlan Moodie; Ebinee Rich; Nat Sadler, CSL, 1st Illaroo; Daniel Seddon-Powell; Aaron Senn; Alexander Senn; Leanne Senn, LIC Dapto; Logan Senn; Odin Senn; Riley Senn; Matthew Varga; Steven Varga.