|2014 'Six Word' Marketing Theme|
New Scouts NSW marketing – templates for Groups available now
As you may know, the board has set a new direction for the promotion of Scouts NSW, based around six keywords intended to capture the essence of what we do in Scouts: Engage, Inspire, Develop, Confidence, Resilience, and Leadership. When people ask what Scouts does, it can often be hard to know where to begin because we do so much. So we encourage all leaders to start by answering:
"Scouts NSW engages
That sets the big picture and carries a consistent message that will be reinforced by our new promotional material, examples of which can be downloaded now from Dropbox.
Please make good use of this material, far and wide; the more consistent our presentation of Scouts, the better our recognition will be.